The 6 Great Truths About Our Customers


The 6 great “truths” about our customers…..

  1. Customers are not outsiders to our business – they are the reason for it.
  2. Customers are not an interruption of our business – they are the sole purpose for it.
  3. We are not doing customers a favor by being here – they do us the favor or coming to us.
  4. Customers are the most important visitors we can ever have, whether they visit by mail, phone or in person.
  5. Customers are not statistics.  They are 1) flesh and blood people, 2) have feelings and emotions, 3) like is they also have biases and prejudices and 4) deserve courtesy and respect.
  6. Satisfying customers’ needs and wants isn’t everything in our business – it’s the only thing.