Project a Professional Image

Professional AppearanceIn my opinion, it is imperative we (in the snow business – as well as all other walks of life) you project a professional image.  Customers need to be able to communicate with you.  You must have at least a cell phone – and nowadays maybe an I-Phone or smart phone of some sort.  Sounds basic doesn’t it?  It is.  However, do you have the phone number accessible so customers can find you.  Nowadays, a Facebook page (even if you fight it, and get dragged in kicking-and-screaming). It is a cost of doing business.  Have business cards.  If you have a business phone line, put that on the cards.  Including your cell phone number on the business card is optional, although most customers work from an “instant gratification” standpoint, wanting and demanding almost instant access to their suppliers, vendors and snow contractors.  For business cards, you don’t need to go to a print shop given the current technology available for use on any standard PC or Laptop.  Pass your business cards out to everyone you see.  This “networking” can garner all kinds of attention, leads, and inevitably more business.  Signs on your truck help tremendously.  Have them professionally made.  It is worth the expense to project professionalism for your business.

If you think you are a professional, or you think you are not – you’re right.

When meeting potential customers, always view it as an opportunity to show your professionalism off to them.   The old days of handwritten quotes on slips of paper are long gone.  Printed quotation forms are a must.  A positive attitude (there it is again) towards the service you will provide the customer also shows confidence and exudes professionalism.  Be understanding of customers inability to understand what it is we actually do during all night snowstorms.  Explain what you will do and what the price will be for the services rendered.  Set yourself apart by treating the business like a profit center – and project the professionalism you have within you.  It works.

Remember, you cannot alter how people treat you.  But you do have total control over how you react to how you are treated and perceived.  My former company secured the snowplowing contract for the 2002 Winter Olympic Games in Salt Lake City, Utah.  For years, people were always saying to me “I don’t see how you could do a contract like that, from so far away from home”.  My response always was “That’s ok”.

And this is because I could see it.

You alone control your attitude and how you react to what happens around you.